THE LABATT DETROIT RED WINGS PLAYOFF TICKET SWEEPSTAKES
ABBREVIATED RULES:
*No purchase necessary to enter or win a prize. A purchase will not increase chances of winning. Sweepstakes begins on 04/13/2026 and ends on 05/13/2026. Sweepstakes open to legal Michigan residents who are 21 years of age or older at time of entry. Visit https://www.labattusa.com/RedWingsPlayoffTickets for Official Rules and how to enter. Void wherever prohibited or restricted by law. The Detroit Red Wings do not endorse Sponsor’s products and are not affiliated with the Sweepstakes. Instagram and prize manufacturers do not endorse Sponsor’s products and are not affiliated with the Sweepstakes. Pictures are for illustrated purposes and may vary from actual prize awarded. Additional terms/restrictions apply. Beer. © 2026 Labatt USA, Buffalo NY. All Rights Reserved. *Labatt Reg. U.S. Trademark of Labatt Brewing Company Ltd.
OFFICIAL RULES
THE LABATT DETROIT RED WINGS PLAYOFF TICKET SWEEPSTAKES
NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE.
A PURCHASE WILL NOT INCREASE CHANCES OF WINNING.
MUST BE 21 YEARS OF AGE OR OLDER AT TIME OF ENTRY AND HAVE AN INTERNET CONNECTION.
ELIGIBILITY: The Labatt Detroit Red Wings Playoff Ticket Sweepstakes (“Sweepstakes”) begins at approximately 12:00:01 AM Eastern Time ("ET") on 04/13/2026 (“Start Date”) and ends at 11:59:59 PM ET on 05/13/2026 (“End Date”) (“Promotion Period”). Sweepstakes open to all legal Michigan residents who are 21 years of age or older at time of entry. This Sweepstakes is sponsored by Labatt USA Operating Company, Buffalo, New York (“Sponsor”). Employees, contractors, directors, and officers of Sponsor, Detroit Red Wings (“Red Wings”), Olympia Entertainment Events Center, LLC (“Olympia”) their respective parents, subsidiaries, divisions, affiliates (including without limitation, the National Hockey League (“NHL”) and all other member teams), sales representatives, suppliers, distributors and advertising, promotional and judging agencies (collectively, “Released Parties”), any person affiliated with the alcoholic beverage industry, including but not limited to wholesalers and retailers of alcohol products, and their immediate family members (spouses, domestic partners, parents, children, and siblings) and household members of each (whether related or not) are not eligible to participate in or win the Promotion. By participating, entrants agree to these Official Rules and the decisions of the Sponsor.
HOW TO ENTER: During the Promotion Period, there will be one (1) way to enter this Sweepstakes. Entries must be received by the close of the Promotion Period. As determined by Sponsor’s sole discretion, an Entry will be disqualified if the comment contains any content that: would be considered inappropriate, obscene, hateful, or indecent, promotes bigotry, racism, hatred or harm against any individual or group, infringes upon the rights of any other person or company, violates any law, defames, misrepresents, or contains disparaging remarks about any other person or company, or contains any trademarks or other copyrighted materials owned by others. The use of automated entry devices of any kind is prohibited. Incomplete entries will not be accepted, acknowledged, or returned. All Entries must meet the submission guidelines outlined in these Official Rules. No beer purchase is necessary to participate. There is a limit of one (1) Entry per person, per day, per household.
ENTRY METHOD: INSTAGRAM: During the Promotion Period, (i) Follow the Labatt USA Instagram page, (ii) Like the corresponding sweepstakes post found on the Labatt USA Instagram page, and (iii) Comment on the aforementioned Instagram post with a tag of one (1) friend who is 21 years of age or older. The comment must comply with the instructions provided in the corresponding post or posts. An internet connection and a non-private Instagram account are required to enter this Sweepstakes. If you do not have a non-private Instagram account, there is no cost to create one at www.instagram.com. Please note that you must agree to comply with the Instagram Terms of Service (https://help.instagram.com/581066165581870?ref=dp) and Privacy Policy (https://help.instagram.com/519522125107875) in order to create your Instagram account. You must be 21 years of age or older to visit and/or become a follower of the Labatt USA Instagram account. Sponsor reserves the right in its sole discretion to disqualify any individual it suspects or finds to be using multiple Instagram accounts to enter this Sweepstakes. Entries will be deemed made by the registered owner of the Instagram account indicated on the Entry. The “registered owner of the Instagram account” is defined as the natural person assigned to the account by Instagram. The use of automated entry devices of any kind is prohibited. Incomplete entries, entries by script, macro or other automated means, or entries that do not fully comply with these Official Rules will not be accepted, acknowledged, or returned.
SUBMISSION GUIDELINES: Each Entry that is submitted to this Sweepstakes must comply with the following Submission Guidelines to be eligible. Any Entry that, in Sponsor’s sole and absolute discretion, violates these Official Rules or the Submission Guidelines below will be disqualified and/or will not be eligible to win. By participating in this Sweepstakes, entrant grants Sponsor permission to use: (a) his/her name, likeness, and photograph/video, (b) the names, likenesses, and photographs/videos of the other persons appearing in the Entry for future advertising and publicity purposes in any and all media without additional compensation, notification or permission, unless restricted by law. Such future advertising and publicity may include, but is not limited to, Sponsor’s future social media posts and point of sale material. By participating in this Sweepstakes, entrant also represents he/she has obtained all necessary permissions to grant Sponsor permission to use the name, likeness, and photograph/videos of any others pictured in the Entry. Social media accounts must be public for the duration of the Sweepstakes.
The Entry must NOT, in the sole discretion of Sponsor:
Contain content that violates or infringes upon another’s rights, including but not limited to privacy, publicity or intellectual property rights (including, without limitation, trademark or copyright infringement), without permission;
Disparage Sponsor or its products or services, Sponsor’s competitors or their products or services, or any other person or party affiliated with the Sweepstakes;
Contain company names, product names, brand names or trademarks other than those owned by Sponsor, which participant has a limited license to use for this Sweepstakes;
Contains the names, likenesses, or other indicia identifying any celebrities and/or other public or private figure, living or dead, without permission;
Contain content that is inappropriate, indecent, obscene, profane, hateful, tortious, defamatory, slanderous, controversial or libelous;
Contain content that displays or promotes illegal drug use, irresponsible alcohol use, bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;
Contain content that is unlawful, in violation of or contrary to applicable laws or regulations;
Contain any photograph or reference to any person under twenty-one (21) years of age; and/or Contain content in which the Released Parties do not wish to associate themselves with, in their sole discretion.
Contain content in which the Released Parties do not wish to associate themselves with, in their sole discretion.
PRIZES AND DRAWINGS: On or around 05/20/2026 and subject to confirmation of eligibility, there will be a total of one (1) Winner (“Winner”) selected from a pool of all eligible entries received from Instagram. The Winner will be notified by direct message, and entrants hereby consent to such notification by entering this Sweepstakes. The Winner will be required to respond to the Sponsor within seventy-two (72) hours of the original message. The Winner will be awarded the following prize (collectively the “Prize”):
| Prize Description | Amount |
|---|---|
| (2) Tickets to Red Wings Playoff Game | $1,200.00 |
The Approximate Retail Value (“ARV”) of the Prize is $1,200. The Approximate Retail Value (“ARV”) of all prizes awarded under the Sweepstakes is $1,200. The odds of winning a Prize will depend on the total number of eligible entries received. The Prize will be awarded unless Sponsor cannot obtain documentation from a potential Winner to prove eligibility in which case the Prize may not be awarded. Exact specifications of prize to be determined by Sponsor and may vary from as described above based on availability. Winner is responsible for all costs and expenses incurred that are not specifically stated as being included as part of the Prize including, but not limited to, all taxes, surcharges, and all other costs and expenses not specifically stated as being included. Prize will be mailed to Winner at residence provided by Winner. No alcohol is being awarded as a Prize.
CONDITIONS: Winner and Guest must be 21 years of age or older at time of entry. Sponsor reserves the right to substitute the Prize with a prize of equal or greater value or with a company check in the amount of the ARV for the Prize. In the event there is any difference between the actual value of the Prize and the ARV, no refund for any difference will be provided. If the actual value of the prize is less than the stated ARV, Winner is not entitled to the value of the difference. The Prize will be awarded unless Sponsor does not receive required documents in a timely manner in which case the Prize may not be awarded. Attendance at the event is subject to ticket terms and conditions and Winner and guest must follow all Sponsor and venue safety protocols. Sponsor will not be responsible in the event that the Winner and/or guest is denied entry to the event for any reason, including for failure to comply with any applicable venue rules or safety protocols. Event tickets are subject to the additional terms and conditions set by the issuer. Event is subject to, among other things, delay, postponement, rescheduling and cancellation by event coordinators. Sponsor is not responsible if the event is delayed, postponed or canceled for any reason. In the event of event postponement, rescheduling or cancellation, the winner will be notified by Sponsor, who may substitute the Prize tickets for a prize of equal or greater value or with a company check in the amount of the ARV for the Prize, to be determined at Sponsor’s sole discretion. If the actual value of the prize is less than the stated ARV, Winner is not entitled to the value of the difference. All expenses and costs associated with the acceptance or use of the Prize that are not expressly specified in these Official Rules as being part of the Prize are the sole responsibility of the Winner including, but not limited to, any additional travel, lodging or other expenses. Winner is responsible organizing their own transportation to and from the event. By accepting the Prize, (i) Winners hereby accept any and all risks associated in using the Prize and (ii) Winners hereby indemnify Sponsor for any injuries, including death, obtained in connection with using the Prize. If Sponsor is unable to make contact with or receive personal confirmation from a Winner of being selected as a Winner within three (3) days from the first notification attempt, or if a Winner (i) fails to complete and return all requested documents by the date specified by the Sponsor, (ii) is found to be ineligible, or (iii) fails to comply with the Official Rules, the Prize will be forfeited and an alternate winner will be selected. The acceptance or use of the Prize constitutes permission for Sponsor to use Winner’s name and address (city and state) for promotional purposes on a worldwide basis, and in all forms of media, in perpetuity, without notice or further compensation. If Sponsor should request any additional information from Winner in connection with but not limited to proving Winner’s eligibility status, Winner with have one (1) day from the date of that request to provide the information and/or documentation requested. Should Winner fail to provide the requested information/documentation within the specified timeframe, Prize will be forfeited, Winner will be disqualified and Sponsor reserves the right to select an alternate Winner. Acceptance of the Prize constitutes permission for Sponsor to use Winner’s name and address (city and state) for promotional purposes on a worldwide basis, and in all forms of media in perpetuity, without notice or further compensation. Winner, and Winner’s Guest, if any, will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release within three (3) days from the date of receipt. Sponsor will issue an IRS Form 1099 for prizes valued in excess of $600.00. All federal, state, and other taxes are the responsibility of each Winner. Sponsor does not provide tax advice. No substitutions are allowed and the Prize may not be transferred, conveyed or auctioned. All Prizes will be awarded unless Sponsor does not receive required documents in a timely manner in which case all Prizes may not be awarded. Winners agree to release, discharge, indemnify, and hold harmless the Sponsor, their respective parent companies and affiliates and their respective directors, officers, employees, and agents, from any claims due to any injuries, damages or losses to any person (including death) or property, resulting in whole or in part from acceptance or use of the Prize, or participation in the Sweepstakes. External links may be subject to additional terms and conditions. Sponsor is not liable for any material, terms, conditions, or any other losses or damages as a result of visiting the external site. No purchase is necessary. A purchase will not increase chances of winning. All information provided to enter this Sweepstakes is subject to Sponsor’s Privacy Policy which can be found at www.fifcousa.com/privacy-policy. Void wherever prohibited or restricted by law. Personal information provided to participate in the Sweepstakes is subject to Sponsor’s Privacy Policy found at www.fifcousa.com/privacy-policy.
NHL RULES: These Official Rules shall in all respects be subject to and subordinate to each of the following, as such may be amended from time to time: (a) the NHL Constitution; (b) the NHL By-laws; (c) all other rules, regulations and policies of the NHL and the resolutions of its Board of Governors; (d) any collective bargaining agreement between the NHL and/or its member clubs and other parties; (e) all consent decrees and settlement agreements entered into, between or among the NHL and its member clubs or the NHL, NHL member clubs and/or other persons in furtherance of NHL business or interests or as otherwise authorized directly or indirectly by the NHL Board of Governors, the NHL Commissioner, or the NHL Constitution; (f) any television or cable, radio, or other media network agreements between the NHL and third parties; and (g) any national corporate marketing, licensing, sponsorship or similar agreements between the NHL (or NHL affiliates) and third parties, all as the same may now exist or hereafter be amended or enacted or as they may be interpreted by the Commissioner.
In the event of a dispute as to any registration, the Authorized account holder of the email account used to register the email account will be deemed to be the registrant. “Authorized account holder” is defined as the natural person who is assigned an e-mail address by an Internet access provider, on-line service provider or other organization which is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. The potential winner may be required to show proof of being the Authorized account holder of the account associated with the winning entry.
AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY AND COMPLIANCE WITH THE OFFICIAL RULES HAVE BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.
ENTRANT WARRANTY AND RELEASE: Each entrant warrants that they are eligible to participate in this Sweepstakes and has the legal capacity to agree to the terms of these Official Rules. Winner agrees to release, indemnify, and hold harmless the Released Parties from any and all liability, injuries, losses, or damages to any person (including death) or property, arising from or in connection with the awarding, receipt, use, and/or misuse of a prize or participation in the Sweepstakes or any prize-related activity, and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement, or any other intellectual property related cause of action.
LIMITATIONS ON LIABILITY: Released Parties are not responsible for lost, late, jumbled, incorrect, or inaccurate entries, whether caused by any of the equipment or programming associated with or utilized in this Sweepstakes or by any human error. Sponsor is not responsible for any problems or technical malfunction(s) of any telephone network or lines, computer online systems, servers or other services, providers, computer equipment, software, failure of any e-mail, technical problems, or traffic congestion on the Internet or at any website (including Instagram), including, without limitation, any injury or damage to participant's or any other person's computer related to or resulting from participation in this Sweepstakes. Sponsor is not responsible for any typographical or other error(s) in administration of the Sweepstakes, or in the selection/announcement of the prize winners. If, for any reason, the Sweepstakes is not capable of running as planned, including, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, the Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. Should the Sweepstakes be terminated prior to the stated expiration date, notice will be posted where Sponsor deems fit and the prizes will be awarded via random drawing from among all eligible Entries received up until and or after (if applicable) the time of modification, cancellation, or termination, or in a manner that is fair and equitable as determined by Sponsor. All entries become the property of the Sponsor and will not be returned to entrants. The Sweepstakes is subject to all applicable federal, state, and local laws. Any person attempting to defraud or in any way tamper with the mechanics or logistics of this Sweepstakes will be declared ineligible and may be prosecuted. Sponsor is not responsible for lost or stolen Prizes. If, for any reason, the Sweepstakes is not capable of being conducted as planned because of tampering, intervention, fraud, technical failures, or any other reason (each an “Intervening Cause”), which affects the security, fairness, or proper execution of the Sweepstakes, Sponsor reserves the right to modify or cancel the Sweepstakes or otherwise award the Prizes through a drawing from all eligible entries received which, in Sponsor’s discretion, were not affected by the Intervening Cause. With regard to the Prize being awarded, Sponsor makes no express or implied warranty of merchantability or fitness for a particular purpose. In the event that a court, or other tribunal of competent jurisdiction, shall hold any of the provisions of these Official Rules to be illegal, invalid, or unenforceable, such provisions shall be limited or eliminated to the minimum extent necessary so that these Official Rules shall otherwise remain in full force and effect.
DISPUTE RESOLUTION: Any disputes regarding this Sweepstakes shall be governed by New York State law and resolved in State or Federal court located in Monroe County, New York. Any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred but in no event attorneys’ fees. Entrant waives any claim for punitive, incidental, and consequential damages. BY PARTICIPATING, EACH ENTRANT UNDERSTANDS AND AGREES THAT THEY MAY BRING A CLAIM AGAINST THE RELEASED PARTIES ON AN INDIVIDUAL BASIS ONLY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING.
INSTAGRAM DISCLAIMER: Entrants should understand that they are providing their information to the Sponsor and not to Instagram. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram.
WINNERS LIST: For a list of all Winners, send a self-addressed stamped envelope within forty-five (45) days of the End Date to:
The Labatt Detroit Red Wings Playoff Ticket Sweepstakes Winners List,
445 Saint Paul Street,
Rochester, NY 14605.
OFFICIAL RULES: For a copy of these Official Rules, send a self-addressed stamped envelope, postmarked within forty-five days of End Date to: Labatt Detroit Red Wings Playoff Ticket Sweepstakes, 445 Saint Paul Street, Rochester, NY 14605.
SPONSOR: Labatt USA Operating Company, Buffalo, New York is the sole Sponsor of this Sweepstakes. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. Any Prize manufacturer and its dealers do not endorse Sponsor’s products and are not affiliated with this Sweepstakes. Any trademarks or trade names used are the property of their respective owners and are used for purposes of prize description only.
